Industry
Higher Education
Client
UMBC
The UMBC Review
Bridging 10 Academic Fields Through Design
The University of Maryland, Baltimore County releases a student led research journal every year called the UMBC Review. I had the privilege of designing the 25th volume, which featured 10 papers, ranging from sociology to quantum physics. The challenge was to create an overarching concept that bridges each author’s unique position, while also celebrating the diversity of knowledge.
The University of Maryland, Baltimore County releases a student led research journal every year called the UMBC Review. I had the privilege of designing the 25th volume, which featured 10 papers, ranging from sociology to quantum physics. The challenge was to create an overarching concept that bridges each author’s unique position, while also celebrating the diversity of knowledge.
A Metaphor for Processes
I chose an organic, minimalistic visual language to evoke the essence of academic exploration. The cover needed to resonate with both seasoned researchers and curious undergraduates. By embracing simplicity, I aimed to convey the idea that knowledge, like nature, unfolds through gradual processes.
I chose an organic, minimalistic visual language to evoke the essence of academic exploration. The cover needed to resonate with both seasoned researchers and curious undergraduates. By embracing simplicity, I aimed to convey the idea that knowledge, like nature, unfolds through gradual processes.
The lily flower became our central motif. Its delicate petals symbolized growth, discovery, and the unfolding of ideas. The stylistic choice of the lily plays into the theme of processes, relating back to research. The lily flower, shown as a negative, ties into the film development process, relating to notions of steps, just as in a research journey.
The lily flower became our central motif. Its delicate petals symbolized growth, discovery, and the unfolding of ideas. The stylistic choice of the lily plays into the theme of processes, relating back to research. The lily flower, shown as a negative, ties into the film development process, relating to notions of steps, just as in a research journey.
Getting the word out with countdown posts
In order to get the word out, I made a combination of still images and motion graphics for the university to post on social media. I created various formats to use on the official UMBC website, and Instagram stories.
In order to get the word out, I made a combination of still images and motion graphics for the university to post on social media. I created various formats to use on the official UMBC website, and Instagram stories.